5 Step-by-step Activities to Determine your Complete List of Wedding Business SEO Keywords & Phrases you Want to Rank well for in Google.

In this blog post I will be taking you through the 5 Step-by-step Activities that will enable you to take control and get your wedding business website ranking well in Google for the Keywords & Phrases that will increase the visibility of your offerings in front of your target wedding audience.

• ACTIVITY 1: Create Quality Content , Full of Value.
• ACTIVITY 2: Increase Your Content's Quality and Depth
• ACTIVITY 3; List Your Wedding Business SEO Keywords
• ACTIVITY 4: Dig Deeper into Researching Your SEO Keywords
• ACTIVITY 5: Find Out How Difficult Your Chosen SEP Keywords are To Rank for.

✨FOCUS ON CREATING QUALITY CONTENT, FULL OF VALUE✨
To rank well in Google ( ie. your website to come up in searches completed by your prospective wedding clients looking for your services) the very first and most important Top Tip to remember, is to create quality content that provides ooodles of value for your target wedding audience via your website.
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​To do this, you first need to clarify who is your 'target wedding audience'/ your 'ideal client' / the 'niche' you are serving. Get specific and learn everything there is to know about who you are looking to serve. Then create content to address their worries, their pain points and their gaps in knowledge and understanding within your area of wedding expertise.

Once you have clarified the problems and pain points you can help your target wedding audience with, it is then important to continue to produce consistent, valuable content and get it onto all of your online platforms, including your website on a regular basis.

ACTIVITY 1 - 1 hour
1) Make a list of the pain points/ problems/ challenges and gaps in knowledge your target wedding audience could have relating to the wedding services and products your offer.

2) From this list, turn each item into a blog/ vlog title that you can create for your website (and other platforms). Bullet Point below all of the detail that could be talked about under each title.
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​3) Decide how often you want to schedule your content and stick to it. I would recommend a blog/ vlog added to your website on a weekly basis.

Congratulations, you have a website blog content schedule!!🥳

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✨GOOGLE LOVES DETAIL ✨
In-depth, quality content that really gets underneath a specific problem is essential to improving your Google rankings. Detailed insights backed up by credible research and links have a much bigger impact when trying the influence the 'Google trust signals', that tell the search engine that you are providing high value content that they want more viewers to see.
spyfu.com have a great blog post on this subject that said...
...'longer content tends to get more shares on social media, according to a BuzzSumo analysis of the top 10% most shared articles. Articles between 3,000 and 10,000 words got the most shares, followed by 2,000-3,000-word articles, and so on.'...

Therefore the more social shares of your content, the more traffic that is directed to your website to improve your rankings.

ACTIVITY 2 - 40mins
From the Activity 1 table, select one of your blog titles and PLAN OUT a comprehensive blog post that will have 3000+ words using a blog framework.
If you are struggling to get the writing juices flowing, why not take an old blog post that is comparably shorter, and edit it to create a longer more in-depth article full of value for your target wedding audience.

This will also help you maintain content freshness – another factor that Google considers when ranking your website. So improving your content by increasing its length is a great way to boost your rankings.

To get me started, I like to use the following framework that I can then add detail to:
Blog Title - Your title should clearly explain what your content is all about and should attract your target wedding audience. It should also contribute towards your on-page SEO and what keywords you are working for (read on for help with these elements!)
Benefit/ Outcome Strap line - What benefit or outcome will the reader get from spending time reading this blog? Explanation to be written in a couple of sentences or bullet points.
Sub Topic Title 1/2/3/4 - Before you start writing, break down the structure of your blog into sub topic titles. This will help you plan out your content and the flow of your writing, as well as assist with your on-page SEO and cater for your readers that like to skim written content.
Summary of Blog - In 2 sentences max, explain what main benefits/ outcomes the reader should have got from reading your blog post.
Call to Action - DON'T FORGET THIS ONE! What do you want your reader to do now they have read your blog? Is there further content on another of your blog posts you can recommend? or can they subscribe to your newsletter? or can they follow you on social media? or is there a product you can recommend they view?

You Nailed It! Congrats on planning out your blog framework! Don't forget to double check over your content before you post it to make sure your chosen SEO Keywords and phrases are included! You will learn this in the following activities! 

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✨LIST YOUR WEDDING BUSINESS SEO KEYWORDS✨
Firstly, what are do I mean by 'Your SEO Keywords'?
Put simply, they are words/ phrases that your audiences will tap into Google on the look out for information or products that will solve their pain points or queries, relating to what you offer as a wedding business. Google will then be looking for quality and 'authoritative' content that addresses this specific query.

This is why it is well worth investing time into clarify what keywords/ phrases your target wedding audience will be searching for. Then planning your website SEO (Search Engine Optimisation) content to address these areas in detail to become an 'authority' in that subject area.

ACTIVITY 3 - 30mins
Put your prospective wedding couples shoes on, and ask yourself what would they be typing into Google where you would want your product/ services to be appearing under? write a long list of all the possible words and phrases that your target wedding audience could be entering into Google search.

Eg. If you are a Wedding MUA that covers the Midlands area and you specialise in only using vegan and eco-friendly products some ideas could be.

• Wedding make up artist in Derbyshire /Warwickshire/ West Midlands etc.
• Best MUA in the Midlands
• Cruelty free wedding makeup artist
• What is vegan make up?
• Eco friendly wedding suppliers
• Natural looking wedding makeup
• Vegan friendly makeup artist....

and go on and on until you cant think of any more.

Well done! You have made the first step to clarifying what your SEO Keywords/ Phrases are that your wedding business will aim to rank for in Google (ie. appear in a Google Search results).

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✨WHAT OTHER SEO KEYWORDS ARE RELEVANT TO YOUR WEDDING BUSINESS?✨
In the last activity, we made a list of SEO (Search Engine Optimisation) Keywords that we would like our wedding business to appear under, when prospective wedding couples search on Google looking for products or services we offer. 

Next, we are going to take it a step further, and add to our existing SEO Keyword list with more Keywords/ Phrases we didn't originally think of. 

ACTIVITY 4 - 40mins
1) Take the first SEO Keyword/ Phrase from your list from yesterday and enter it into Google.
2) Click on the top website that comes up on the SERP (Search Engine Results Page).
3) Focus in on the websites content and review the following:

• What Keywords/ Phrases are they using 'on-page', that would also work for your wedding business?
• How have they incorporated the Keywords into their content? Titles/ subheadings/ lists/ blog posts/ video/ podcast links/ internal page links
• Make a note of your findings, as this will help you later!

Google knows better than anyone what our prospective wedding clients are looking for. So if the website you are reviewing has been ranked no. 1 under the SEO Keyword that you want to rank under, they are obviously doing something right! 

Take notes of all Keywords/ phrases used that relate to your biz. and keep them somewhere safe. As in the next activity, we will be building on your findings, and deciding which SEO Keywords are worth putting in the extra effort for, and ranking well in Google for them. 

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✨FIND OUT HOW DIFFICULT EACH KEYWORD IS TO RANK AGAINST ✨
Once you have created your comprehensive list of SEO Keywords/ phrases, both from a brain dump and SEO Keyword research. Next you need to find out whether it is worth pursuing each of the SEO Keywords you have written down, before you put in energy to getting them onto your webpages.

For this we need to find out the 'Keyword Difficulty' (KD) for each Keyword on your list. This is a predictive score from 0-100 reflecting how difficult it would be to rank for the Keyword, vs your SEO competition (the other website's competing for that same Keyword).

A great place to find out this information for FREE is www.ahrefs.com/keyword-generator to find out how your keywords rank. 

ACTIVITY 5 - 1 hour
1) Visit www.ahrefs.com/keyword-generator and enter in each of your SEO Keywords you have listed from the previous few activities. 
2) Fore each keyword or phrase note down where they are on the following scale: 
Keyword Difficulty Scores
The tool states that a Keyword Difficulty Score of:

• 1-10 = Easy to rank for (that have less than 10 Referring Domains (RD))
• 11-30- = Medium difficulty to rank for ( that have 11-38 Referring Domains (RD))
• 31-70 = Hard to rank for ( that have 37-200 Referring Domains (RD))
• 71-100 = Super hard to rank for ( that have 200+ Referring Domains (RD))

For your info: Referring Domain (RD) = external websites that direct visitors to your site via backlinks.

So, as an example if you are aiming for a Keyword with a Keyword Difficulty (KD) of 40, you're likely to need approx. 56 RD's to get into the top 10 search results. 

3) From your list, write a new list of SEO Keywords and phrases that fall in the Easy/ Medium Difficulty ranking for KD. 

​Congratulations, you now have a complete list of your chosen SEO Keywords and phrases that you will be able to rank well for and get your website seen by your target wedding audience! ​Your next steps are to now incorporate your keywords into your website on-page content including the H1 and H2 header tags, and metadata. 

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Want the next steps on 'How To' Get Your Website Ranking Well in Google Search? Download your own Step-by-Step Guide 

Then Download your complete step-by-step E-Book Today for only £20! and complete the full 23 Activities at your own pace.

Going Live September 21

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