19/8/2021 0 Comments
In this blog post I will be taking you through the 5 Step-by-step Activities that will enable you to take control and get your wedding business website ranking well in Google for the Keywords & Phrases that will increase the visibility of your offerings in front of your target wedding audience.
Once you have clarified the problems and pain points you can help your target wedding audience with, it is then important to continue to produce consistent, valuable content and get it onto all of your online platforms, including your website on a regular basis.
Congratulations, you have a website blog content schedule!!🥳
Therefore the more social shares of your content, the more traffic that is directed to your website to improve your rankings.
ACTIVITY 2 - 40mins
From the Activity 1 table, select one of your blog titles and PLAN OUT a comprehensive blog post that will have 3000+ words using a blog framework.
If you are struggling to get the writing juices flowing, why not take an old blog post that is comparably shorter, and edit it to create a longer more in-depth article full of value for your target wedding audience.
This will also help you maintain content freshness – another factor that Google considers when ranking your website. So improving your content by increasing its length is a great way to boost your rankings.
To get me started, I like to use the following framework that I can then add detail to:
Blog Title - Your title should clearly explain what your content is all about and should attract your target wedding audience. It should also contribute towards your on-page SEO and what keywords you are working for (read on for help with these elements!)
Benefit/ Outcome Strap line - What benefit or outcome will the reader get from spending time reading this blog? Explanation to be written in a couple of sentences or bullet points.
Sub Topic Title 1/2/3/4 - Before you start writing, break down the structure of your blog into sub topic titles. This will help you plan out your content and the flow of your writing, as well as assist with your on-page SEO and cater for your readers that like to skim written content.
Summary of Blog - In 2 sentences max, explain what main benefits/ outcomes the reader should have got from reading your blog post.
Call to Action - DON'T FORGET THIS ONE! What do you want your reader to do now they have read your blog? Is there further content on another of your blog posts you can recommend? or can they subscribe to your newsletter? or can they follow you on social media? or is there a product you can recommend they view?
You Nailed It! Congrats on planning out your blog framework! Don't forget to double check over your content before you post it to make sure your chosen SEO Keywords and phrases are included! You will learn this in the following activities!
ACTIVITY 3 - 30mins
Put your prospective wedding couples shoes on, and ask yourself what would they be typing into Google where you would want your product/ services to be appearing under? write a long list of all the possible words and phrases that your target wedding audience could be entering into Google search.
Well done! You have made the first step to clarifying what your SEO Keywords/ Phrases are that your wedding business will aim to rank for in Google (ie. appear in a Google Search results).
ACTIVITY 4 - 40mins
1) Take the first SEO Keyword/ Phrase from your list from yesterday and enter it into Google.
2) Click on the top website that comes up on the SERP (Search Engine Results Page).
3) Focus in on the websites content and review the following:
Google knows better than anyone what our prospective wedding clients are looking for. So if the website you are reviewing has been ranked no. 1 under the SEO Keyword that you want to rank under, they are obviously doing something right!
Take notes of all Keywords/ phrases used that relate to your biz. and keep them somewhere safe. As in the next activity, we will be building on your findings, and deciding which SEO Keywords are worth putting in the extra effort for, and ranking well in Google for them.
A great place to find out this information for FREE is www.ahrefs.com/keyword-generator to find out how your keywords rank.
ACTIVITY 5 - 1 hour
1) Visit www.ahrefs.com/keyword-generator and enter in each of your SEO Keywords you have listed from the previous few activities.
2) Fore each keyword or phrase note down where they are on the following scale:
Keyword Difficulty Scores
The tool states that a Keyword Difficulty Score of:
So, as an example if you are aiming for a Keyword with a Keyword Difficulty (KD) of 40, you're likely to need approx. 56 RD's to get into the top 10 search results.
3) From your list, write a new list of SEO Keywords and phrases that fall in the Easy/ Medium Difficulty ranking for KD.
Congratulations, you now have a complete list of your chosen SEO Keywords and phrases that you will be able to rank well for and get your website seen by your target wedding audience! Your next steps are to now incorporate your keywords into your website on-page content including the H1 and H2 header tags, and metadata.
Want the next steps on 'How To' Get Your Website Ranking Well in Google Search? Download your own Step-by-Step Guide
Then Download your complete step-by-step E-Book Today for only £20! and complete the full 23 Activities at your own pace.