Ep #1: Set Up for Success! Wedding Business Growth Coach Podcast with Jen Maynard

Welcome to the Wedding Business Growth Coach Podcast, a podcast dedicated to sharing everything you need in bite size episodes to set up your wedding business for success and get your dairy fully booked full of those dream wedding clients. You are here with me. Jen Maynard, Wedding Business Growth Coach and founder of The Boho Bride Guide Wedding Blog and Supplier Directory. 
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Each episode is full of value and structured around my Wedding Business ANCHOR Fundamentals Framework to give you straightforward, step by step activities to put in place into business that will position yourself as the go-to wedding supplier within your specialism. Let's go! ​

Wedding Business Growth Coach Podcast Transcript
Hello and welcome to this episode of the Wedding Business Growth Coach Podcast. It is SUPER exciting to have you here on the first episode of season one. In this episode we are going to be covering what this podcast is all about. 
Who this podcast is created for.
Why I started the podcast in the first place.
What you can expect to gain from subscribing to season one.
A little bit more about me, my background and why I am really well positioned to enable you to set up your wedding business for success.

So let's get started!

Who will benefit from listening to the Wedding Business Growth Coach Podcast?

The podcast is aimed at wedding suppliers and venues within their first 3 years of business and looking to get their diaries fully booked with their dream wedding clients.
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So whether you have literally just started out and you're looking for advice, tips and tricks on how to set up your wedding business. Or your wedding business is your side hustle at present, and still working a 9 to 5 job juggling the set up of your wedding business. Or whether you've been working full time on your wedding business for the last few years, and now looking to implement the sort of infrastructure needed to really give you the platform to build a profitable and sustainable wedding business. This podcast will give you the knowledge and step-by-step activities you need to make this happen!

Why did I start the Wedding Business Growth Coach Podcast? 

Firstly, I very much am an advocate for personal development, and investing in yourself as a business owner, which then ultimately reflects on the success of your wedding business. I feel really passionately that self-development and business development should be accessible to everyone, and so wherever you live in the world, whatever funds you have available to invest in your self-development, I basically want you to be able to grow and flourish whatever your circumstances. So if you're willing to put in the work, the content, knowledge base and skills are available for you to learn and implement into your business. And so that is why I very much decided to set up a podcast, with free weekly episodes that includes step by step, actionable activities that you can put into your business and instantly start getting positive outcomes from your efforts. 

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What Can You Expect from Subscribing to the Wedding Business Growth Coach Podcast?

Season 1 of the Podcast is made up of FREE weekly episodes covering one specific wedding business builder topic from my Wedding Business ANCHOR Fundamentals Framework. Each episode is also accompanied by an actionable, step-by-step activity you can take away and put in place into your business, and start getting some real results to increase the number of regular enquires you receive from your dream wedding clients.

Why am I best Suited to Enable You to Set Up Your Wedding Business For Success? 

So a little bit more about me and why I am suited to help you set up the success. I am Jen Maynard, a mom of two young boys, and live in Somerset UK with my fabulous hubby Kev. I have a background in the corporate world for over ten years, working in the training, coaching and people development arena, enabling people to be the best version of them within the work setting. That has very much been my path since leaving school, staying within the confines of the corporate ladder, thinking this was the only way I could become 'successful' and get to where I thought I wanted to be. 
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I did this right up until about five years ago where I got to a point where I actually had to have three months off of work due to anxiety and stress. I'd never experienced a panic attack up until that point, and yet an accumulation of life events and stress levels at work, and how I was actually dealing with working within the corporate world, was not serving me. I realised that by not not listening to my heart, and not working within an environment where I felt I could be authentic to my creative and altruistic self, and working to my strengths of enabling others, I had made myself ill. 

In that time, I booked on to a coaching program for myself and realised very quickly that I'd actually been following a path that I thought I needed to follow, but not allowing any sort of creative fulfillments or sort of joy in my life and I'd been really missing out on that creative part of my being and that side. I'd always wanted to work in the wedding industry. It's always it always really attracted me, but it was never something that I looked at as an option up until then. Fast forward slightly, I then fell pregnant for the first time and on maternity leave when I had my first little boy, I realised that life is so short and what am I doing?! I had a bit of an epiphany and I was like, right, I'm going to start a wedding floral design business that specialises within the boho weddings arena and specialises in venue transformations. And that's where my first wedding business was born. That is basically where I learned all about setting up a wedding business and building an audience and steady stream of prospective wedding clients. I also became obsessed with all sorts of entrepreneurial books, self-development books, anything I could get my hands on really to actually learn the specific infrastructure, and systems needed, the mindset that is essential to setting up a business wedding business and then implemented this learning into my wedding business. 

I then went back part time to my corporate role, as well as building my floral design business at the same time. Again, slightly fast forward, I then had my second little boy and that then was when we ended up in lockdown in 2020. So therefore, my floral design business took a pause at that point. 

At the time the first Lockdown hit, there was masses anxiety and unknown surrounding the immediate future of the wedding industry, and specifically amongst the wedding supplier community that I had established by that time. So decided to set up the Boho Bride Guide Facebook Group and Podcast (the first version of The Boho Bride Guide!), and that was very much a space where I then implemented my training background and coaching specialism to supporting wedding suppliers through lockdown and enabling them to establish the needed infrastructures, systems, and setting themselves up for success, ready for when we opened after lockdown. From this learning and identification of additional support needed, this is where the Wedding Business Growth Coach was born! Bringing together my expertise in the wedding world, as well as my training and development background.

In among that, what also happened was I decided to set up The Boho Bride Guide Blog and Wedding Directory, 'where bohemian souls get inspired and discover their dream wedding team'. 

Since then, I have left the corporate world and I now I'm the founder of the Boho Bride Guide Blog and Wedding Directory and Community, which is the part that I absolutely love bringing together fellow wedding supplies within the same boho inspired niche, who are looking to continually build and improve their business, as well as build a community to champion and cheerlead each other on. And then my wedding business coaching arm of my business, Wedding Business growth Coach: then enables wedding suppliers within their first 3 years of business, to implement what is now my Wedding Business ANCHOR Fundamentals Framework, so they can establish themselves as a sustainable, profitable business that enables them to be creatively fulfilled and live their their best life! 

What is the Wedding Business ANCHOR Fundamentals Framework? 

My new podcast content is shaped around my Wedding Business ANCHOR Fundamentals Framework, and so this podcast is very much for you if you can resonate with any of these areas where you can look to improve your wedding business. Okay. So the ANCHOR acronym stands for Attract, Nurture, Close, Human Connection, Over Deliver, and Referral and Retain. 

This podcast is for you if:

• ATTRACT: you are looking to attract your dream wedding clients through the online content that you put out into the world, and increase the reach into new audience to create a steady stream of new audience members.
• NURTURE: you're looking to learn more around how to nurture trusting relationships through your online content and grow that know like and trust element with your prospective wedding clients that may be lurking in the background, watching what you have to say on social media. Through your content, you will bring them on the journey and increase your website traffic and subsequent enquiries from your dream wedding clients. This element is all around qualifying your prospective wedding clients through the content that you put out there, addressing their pain points, and desires through your online content, and positioning yourself as that expert as that go-to wedding supplier within your niche. 
• ​CLOSE: We will go into lots of detail around how we close a wedding sale/ wedding booking. Elements such as; What does your product ecosystem look like? Are you creating a journey for your prospective wedding clients? Making it super easy to decide what they want to buy from you, at what price point, and making sure that you are pricing yourself for the value that you offer, not so that you get compared on price. So you know, they're looking they're coming to you for what you offer, not what price point you're at. 
• HUMAN CONNECTION: The client journey you take your wedding couples on, from the point at which they put their deposit down, right the way through to their wedding day. We will cover; how you further build a trusting relationship with them, how you make sure that you're calming their nerves around that for their big day. So when their wedding day comes, you've got a brilliant relationship with them and they feel 100% guaranteed you are going to smash out the park for their wedding day, and they're not going to have to anything to worry about. In this element of work, we also look at how we automate that system to make it as easy and as streamlined for you as possible. 
• OVER DELIVER: The next level down is all around, how do we overdeliver what we intend to do for that specific wedding day. In today's world, unfortunately, we can no longer rely just completing on what we say in our contract. To get a client shouting from the rooftops about what you have done for them, you need to overdeliver, and surprise and delight them with what what you deliver, and provide a service that exceeds any expectations they will have had about your wedding business. And so we've got a whole section around how we do that and how we plumb that into our product ecosystem.
•  REFERRAL & RETAIN: The last element, looks at how we gain referrals and retain wedding clients as continued customers? This last section clarifies how we create a system to capture all that amazing testimonial from clients you have gained trust with and demonstrated your amazingness to on their wedding day, so prospective clients can see this social proof of what you can achieve for them on Google and Facebook Reviews. This last stage also take a deep dive into how you are able to extend your product eco system and provide offerings for your now married clients that want to buy from you again and again.

Now surrounding the ANCHOR Framework, I then help you look at things around mindset, around habit forming habit, and habit stacking to make sure that on a daily, weekly, monthly tactical level about what you're doing each day, making sure that you are maximising your efforts, streamlining your activities to basically squeezing as much productivity out of the time you have available. 
So whatever stage you are at within your wedding business growth journey, whatever time capacity you have available, even if it's 20 minutes a day, still juggling a full time job, we can look at how you can be maximising that time to be moving your wedding business plans forward and implementing it to getting you those regular dream wedding clients that you can't wait to work with. So that's the plan. Can't wait for it. If you have any questions, please do DM me on Instagram, that's where I love to hang out. If there are any podcast, content or topics that you would love me to cover, I would love to hear that on DM's on Instagram or on email which is [email protected]. Would love to hear from you! Otherwise I can't wait to see you at the next episode.
Take care. 

Jen x