Welcome to the Wedding Business Growth Coach Podcast! Great to have you here! In this podcast episode I will be answering the question, ' What is a wedding business niche?', and by clarifying yours, how this can help you get regularly discovered on Google by your dream wedding clients. As well as sharing the context, I will be taking you through 2x step-by-step activities to get you started, and on the way to clarifying who you serve as a wedding vendor, and building your keyword phrases list that will equip you to getting discovered on those all important search engines!
Welcome to the Wedding Business Growth Coach Podcast, dedicated to sharing everything you need in bite size episodes to set up your wedding business and for success and get your diary fully booked full of those dream wedding clients. You're here with me, Jen Maynard, Wedding Business Growth Coach and founder of The Boho Bride Guide Wedding Blog and Supply Directory.
Each episode is full of value and structured around my Wedding Business ANCHOR Fundamentals Framework to give you straightforward, step-by-step activities to put in place into your business, and position yourself as the go-to wedding supplier within your specialism. Let's go!
In this episode, we will be answering the question:
- ‘What is a wedding business niche? and by clarifying yours,
- How this can help you get discovered in Google by your ideal wedding client.
I'm going to be sharing a little bit of context, and then we're going to be heading straight into two activities to help you get started in this arena.
I know this subject can turn some people off, sometimes due to not knowing exactly what it means to niche down, or whether they're worried about pigeonholing themselves into a specific wedding niche and potentially missing out on work. But actually if you cater for your wedding business needs successfully, this can really be the fundamental to a successful and profitable wedding business that can enable you to live your best life. And so I'm going to help you today to get started with this.
What is a Wedding Business Niche?
A specific sub-section of a 'general wedding category' at that attracts a particular type of community of people who aspire for a similar type of wedding day outcome, as well as a similar outlook on life and values and ethos.
So gaining experience from serving your wedding clients, you can clarify who you want to serve, who you enjoy serving, and what niche you want to position yourself as the expert within. This enables you to really hone in and serve your type of community that hold similar attributes, lifestyle choices, passions, values, and wedding day challenges and pain points.
I would very much recommend paying close attention to your chosen community, and what their characteristics are. Then regularly review, and ensure your online content, your social media, your products and services you offer, continually meet and exceed their expectations.
I'd recommend whether you are just starting out in your wedding business, or whether you have been at it for a while, revisiting this activity on an annual basis. As we develop as wedding business owners, our wedding business niche will also evolve over time, and who we aspire to attract and serve. So next up, I've got two activities that I'd love you to have a go at.
Activity 1: Name Your Wedding Niche (10mins)
Now this may take a bit of practice and revisiting over time, but this activity will get you started to hone in and specify what community you serve. We are going to look at 3 things:
- What Wedding Category you come under,
- What Wedding Community you serve, and therefore,
-What Niche Identity you want to portray within your Business Tagline.
So what category, this is again, what has mentioned the overarching wedding category that you come under. So an example, wedding photography, Venue Decor, Gifts etc.
What community do you serve/ what target wedding audience do you want to be attracting through your online activity, through the blog content that you create, through your social media content you put out into the world, who do you want to be attracting? Who do you want to work with? Who lights you up when you get that enquiry through, and you're like, yes! I want to be part of their wedding. So if you're.
A wedding community example, may be a wedding photographer that serves eco-conscious outdoorsy couples that are planning an elopement wedding in Scotland.
A second example may be; your community may be an engaged couple looking to unite, two families together through the completion of a wedding ceremony.
Niche Identity/ Business Tagline
The tagline or niche identity is a summary of the niche you want to position yourself as a specialist within summarised into one sentence.
'A eco- conscious outdoor elopement photographer in Scotland'.
'A South West based wedding celebrant, specialising in uniting families.'
Within your tagline, ensure you hone in on the community you serve and share what your unique selling point is that sets you apart from other suppliers within your wedding category. Ask yourself 'What differentiates you from other celebrants or other photographers within your space?' And this helps you there. Your are then able to put content out into the world that enables you to attract that type of community that you really aspire to work with.
Activity 2: Start Your Wedding Niche Keyword List (30min to start)
The next activity will take about 30 minutes to start you off, and this is all around beginning to create your wedding niche keyword list.
This is super helpful when it comes to your SEO, your Search Engine Optimisation in Google, and then you can do the same and replicate the activity for Pinterest. So, once you've clarified your niche identity through your tagline. It will now be easier to hone in on those keyword phrases that you want to be discovered under.
And actually what your target wedding audience are whacking into Google to find your services and products for their wedding day. Grab a spare piece of paper, write your tagline in the middle of the page and I want you to fill that page with every type of phrase that is related to your wedding specialism.
Clarifying your Keyword Phrases, is a big piece of work, but by chunking it up into 20-30min slots, it makes it much more achievable. Use 20 minutes of your allotted time, and really go into every area of your wedding. specialism.
For an example, if your tagline is 'eco-conscious outdoor elopement wedding photography', you might go down the route of:
Ask yourself what are your target wedding audience going to be putting in to find your services? Get it down on this piece of paper.
Add to your Keyword Phrases from Google
When you've exhausted, what's in your mind, I want you to open a Google Search, and write in individually, of all of the ones that you've noted. See what Google comes up with through that Auto-fill. So you'll notice when you write that into the search bar 'elopement wedding', the auto field then gives you further examples of what people are searching for within your wedding niche.
So what came up when I did 'elopement wedding'; 'elopement wedding packages', 'elopement wedding dress', 'elopement weddings, UK', 'elopement wedding packages near me' (using that geographical tag as well).
Note down all of these additional examples that Google comes up with. Then once you've done that for each of your keyword phrases on your page, do it again, and then go into the SERPs, which is the Search Engine Results Gage, Put in 'elopement weddings', and click enter. Then see what web pages are coming up ranking well under that keyword phrase. Have a look at what keywords, and what are they talking about in general within each well ranked webpage. This will give you an idea of what Google likes in terms of highly ranking content.
Also, note down other keyword phrases that they're using within their content. This will really help you get a wider picture of what else you can be talking about within your online content and, to ultimately position yourself as that go-to wedding supplier for what you offer. After completing these few activities, you should end up with two or three pages full of keyword phrases that are related to your wedding niche.
What you will gain...
Now, this not only enables you to be more clear on what you are offering and who you're offering it to who you are serving. It will give you a real head start with the next sort of stage all around search engine optimisation for your website, for your social media and Pinterest. It gives you that first step into that Keyword Phrase world that a lot of my episodes are going to be touching upon it within the Podcast. All with the view to getting you more discoverable in Google and Pinterest as well. So your target wedding audience can discover you, you are attracting those people that you aspire to. I hope that was useful, and I very much hope to see you at the next podcast episode!
Thank you for listening to this episode of the Wedding Business Growth Coach Podcast. I'd love to hear what you took away today and how you get promoted into your business. Over on Instagram as Wedding Business Growth Coach, please do DM me direct and I'll give you a shout-out of my stories. See you next time.
Get your FREE 'Who Do You Serve?' Activity Pack sent straight to your email inbox.