13/12/2021 0 Comments
How to Increase your Wedding Bookings Using your Business Website Blog. Part 1
So, as a wedding supplier, I am sure you didn't put 'blogging' as one of your top role responsibilities when you originally thought of entering the wedding world did you! But today I am here to share with you how regularly blogging for your wedding business can increase your social media audience, increase traffic to your website, and increase your regular enquires that come direct from your online presence.
Businesses that blog get 55% more website visitors than businesses that don't, following a report from HubSpot, and 70% of people would rather learn about a company through articles rather than advertisements (DemandMetric). So why are we not harnessing the power of blogging into our online marketing activities as a wedding business owner?
This blog will explain what my Wedding Business Content Creation System is, and the benefits the result following the implementation of it into your wedding business.
So if you are ready to up your game, and get your website blog, social media and search engine activities all working harder for your business, and results in more wedding bookings, then read on...
What is the Wedding Business Content Creation System?
Business Benefits of Building a Content Creation System
Benefits to your Online Audience by Building a Content Creation System
The Content Creation System Diagram
The Wedding Business Content Creation System can be split into 3 main fundamental parts:
No.1 Obsess Over your Target Wedding Audience
No.2 Create your Annual Wedding Business Blog Schedule
The next cog in the machine for your Content Creation System is building your Annual Blog Schedule, where you plan your years content that will sit on your website blog pages.
Throughout the ‘quieter’ winter wedding season, we have the opportunity to prioritise creating our Annual Blog Schedule. You need to decide how much capacity you want to dedicate to your Content Creation System. Whether you want to release a monthly blog (12 blogs per year), or a bi-monthly (6 blogs per year). Of course the more regular you blog, the quicker you will see the impact on your wedding enquiries. But this also needs to be balanced with your other life commitments and time capacity, as it needs to be a sustainable activity you are able to maintain through each year.
Your blog is an essential tool to attract & qualify your online target wedding audience & help them on their journey from ‘blog reader’ towards becoming ‘your wedding client’.
Every topic you choose to blog about should do one or more of the following:
💥Articulate the value of your wedding business offerings.
💥Address pain-points/ desires of your target wedding audience.
💥Overcome objections your target wedding audience may have towards working with you.
💥Qualify your readers through the content you blog about, ie. ensure they are the right fit for your wedding product/s.
💥Position yourself as an expert within your wedding category.
If you have decided to create 1 blog per month, your next step is to create 12 working blog titles that interlink together to form something called a Blog Content Hub. Let me explain...
The Blog Content Hub Diagram
What is a Blog Content Hub?
An Interlinked collection of website blog posts, that all connect to an overarching blog topic. The collection of blog posts are physically then linked together on your webpages using hyperlinks within each of the blogs on-page content.
What is a Hub Page Blog?
Generally the first blog you write that introduces the wider blog topic you plan to talk about and gives context to the reader. For example, If you are a wedding florist that specialises in using only locally grown florals, your Hub Page Blog could have a working title of, ‘Why Choose Locally Grown Florals to Transform your Wedding Celebration Space?’.
Within this blog post, you are able to position yourself as an expert within this field, address a query your target wedding audience may have around their floral choices, and create a space to showcase your business ethos and what is important to you as a wedding business.
What is a Topic Cluster?
Underneath your Hub Page Blog, you then have 3 Topic Clusters (for 12 blogs per year). A Topic Custer is a group of blogs that address a sub-topic, and goes into more detail about a specific area of your expertise. For example,
Detailed Blog Post
Come underneath each Topic Cluster, and offers even more detailed content around your chosen specific subject.
For example, for Topic Cluster 1 (Blog 2): 'The Boho Wedding Guide to Eco-Friendly Table Decor'. Underneath you could have the following 3 Detailed blog Posts:
Why follow this Blog Structure?
Google is constantly on the search for quality, in-depth blog content to display within the Search Engine Results Page (SERP's) when their users come to search for something. they want to share the most relevant, up to date content possible. THIS IS WHERE YOU WANT YOUR BLOG CONTENT TO BE!
For your blog to qualify as 'quality content', Google has various markers it looks for, such as; topic relevance, in-depth knowledge around a specific topic, external linking to reputable websites, on-page SEO Keywords, as well as your back end Metadata etc.
So, by structuring your Annual Blog Schedule in this way, it enables you to easily interlink your blogs with hyperlinks, and write more in-depth, detailed content, that gives the most amount of informative content to the reader. Which will equal 'quality content' which will equal to becoming more visible within the Google SERP's, which will equal your Target Wedding Audience coming across your content more often.
Next up... How to Repurpose Like a Wedding BOSS.
I will be sharing how to get your online platforms working together to promote your valuable blog content out to your audience on a monthly basis, to convert your followers into blog readers, and that additional website traffic into wedding enquires straight to your inbox!
Want to learn more? Join one of my Virtual GROW Workshops in 2022!
Back by popular demand! So many of you have asked for a virtual GROW Workshop option, so in 2022 I am making this happen!
If you are interested to learn more about how to create your own Content Creation System and other business building topics, I will be holding a number of Virtual GROW Workshops across 2022 where I will be taking you through step by step activities to enable you to implement the systems discussed straight into your wedding business! All the details will be shared here.
Write something about yourself. No need to be fancy, just an overview.